After years of hearing consumers casually refer to either me or another manicurist as “my nail girl,” I’ve heard enough.
How to survive the holidays as a beauty professional.
On first glance the salon had all the glamour expressed in the advertisements. But when we took a closer look the employees seemed to be clueless about all of the new services offered.
Where ever you may live you can promote your pedicures this holiday season and reach both new and returning clients.
More often than not when I put together an event I chose a charity and figured out a way to give back in some way to this cause. It officially has a name though, It's called cause marketing and it's a growing trend.
Fall is here and winter is on the way, which for many means dry hands. Before dryness sets in, take a minute to read these ideas to promote moisture.
How do I convince my husband that I can make money doing nails?”
Being thankful is good for business and good for your soul too. I am so very thankful for my clients and you should be too.
Most nail technicians who have been in the industry for a long time can relate to a period when all they wanted was to quit working and go on a permanent vacation.
The clock is ticking—a potential client is walking through your door. What will be her first impression?
Standing appointments demonstrate how much these Preferred Clients, as we call them, value our time and services. Likewise, we value Preferred Clients, above all others, for their commitment and reliability.
Thanksgiving is later than usual this year, putting Christmas less than four weeks after that. Don't get caught unprepared as the holiday season sneaks up on all of us.
Many of us are under the assumption that having more money will solve our business problems. Money will not solve your problem, but understanding and using great marketing will.
The Spa-li-days are the perfect time to add a little “sugar and spice” to your treatment and service menu while creating the mood for holiday events, shopping and spending.
When you’re in your local nail salon getting a manicure and a guy walks in for a treatment, do you judge him? Do you give him the side-eye because you don’t want any–eww–males in your serene space?
Before beginning this campaign review last year’s gift card sales numbers and identify new targets!
Since it's raining men this month on Nail Talk Radio I thought I might research a few ways to get it raining men in your salon or spa.
It’s not possible to interact personally with every person who may be interested in our salon services. That’s why I invest in a brochure and website to promote my business to both existing and potential clients.
Did you know that Halloween is the fastest growing holiday on the US calendar?
Whether your state requires continuing education or not, any discussion about it presumes that the basic education provided in beauty schools produces licensed manicurists capable of working competently and safely. If this were true, why do so many licens